Carhartt, Inc.: Creating a digital data governance program on a foundation of standards
As a family-owned and operated business recognized for rugged workwear, Carhartt is truly passionate about serving its loyal consumers. Carhartt wanted to create a product data management system that would effectively enhance product data quality and governance to better serve its multiple channels.
MDM – master data management. Method used to define and manage the critical data of an organization. MDM has the objective of providing processes for collecting, aggregating, matching, consolidating, quality assuring, and distributing such data to ensure common understanding, consistency, accuracy, and control.
PLM – product lifecycle management. A process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products. PLM integrates people, data, processes, and business systems, and provides a product information backbone for companies and their extended enterprise.
PIM – product information management. Means managing the information required to market and sell products through distribution channels. A central set of product data can be used to share/receive information with media such as websites, print catalogs, enterprise resource planning (ERP) systems, PLM systems, and electronic data feeds to trading partners.
As a result, the team have increased consumer data accuracy to 90 percent. The PLM solution has enabled the team to populate master product data at a completion rate of 95 percent. And the PIM tool has reduced data syndication time by 66 percent, when Carhartt publishes its data for exchange with its wholesale and retail partners. As further proof of the success of Carhartt’s data management and governance efforts, the company points to return-on-investment: continued year-over-year sales increases in the double digits.
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