What is Electronic Business-to-Consumer Model?

Business to Consumer electronic commerce is the process of selling products and services directly between businesses and the end-users online. Therefore, B2C companies can be described as companies that sell directly to end consumers. For example, a consumer buys devices, toys, grocery, and wear on the website of a definite company or on a marketplace. And there are another examples of high price point goods – cars, real estate etc.

This business model became quite popular in the late 1990s during the dotcom boom. At that time end consumers used to refer to online retailers to purchase products and services through the Internet. Comparing Business to Consumer model with Business to Business model, they differ much.

Today Electronic Business-to-Consumer is a usual everyday thing used by every one of us. And thanks to constantly developing digital technologies this model get more optimization and becomes streamlined to a new level.

To learn more about EDI in electronic commerce and become a certified EDI Professional please visit our course schedule page.

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