GS1 Digital Link

GS1 Digital Link Barcoding: A Product’s Unique Identity

GS1 Digital Link helps barcodes and other data carriers become web links – connecting a product’s unique identity to online sources of real-time information that brands control.

The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers by making them part of the web. This means that GS1 identifiers, such as the GTIN, are now a gateway to consumer information that strengthens brand loyalty, improved supply chain traceability information, business partner APIs, and more.

GS1 Digital Link “web-enables” barcodes by providing a simple, standards-based structure for encoded data in any 2D line-of-sight data carrier. This helps enable brands to meet consumer needs for more context-based experiences. Given that GS1 Digital Link is a standards-based structure, it allows the use of simple rules so apps, websites, and POS scanners can enable connections, shopping experiences, interesting product content, and more.

Digital Link Benefits

  • Ability to help provide consumers enhanced content and experiences, such as detailed ingredient or allergen information, hints and tips for product use, and recommendations for related offerings
  • Decrease the complexity – and overhead – of multiple labels or codes on a single product or package
  • A single identifier to ensure authenticity more easily and to track a product from point of manufacture to the consumer’s purchase
  • Improved business-to-business processes for data sharing to support a variety of capabilities – from streamlining recall management to automating price adjustments due to product expiration dates.

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