GTIN Adoption

GTIN Adoption and Usage Model In General Merchandise

The GS1 System is an integrated suite of global standards that provides for accurate identification and communication of information regarding products, assets, services and locations. The GS1 US Apparel and General Merchandise Initiative serves as a strategic effort in which retailers, marketplaces, brand owners, suppliers, manufacturers, industry trade associations, solution providers and academia voluntarily join to assist in helping the retail industry drive the adoption and use of GS1 Standards.

Standards-based numbering systems are essential for efficient and effective communication of product information in supply chains. Without a standards-based approach, supply chain partners often assign their own proprietary product numbers. This results in multiple identifiers to manage and maintain for the same product, which can be time-consuming, error-prone and inefficient. To address this issue, GS1 US recommends adoption of the GS1 Global Trade Item Number® (GTIN®) throughout the U.S. apparel and general merchandise industries to help connect communities and resolve industry issues related to product identification and data.

Today, with the expansion of e-commerce, multi-channel fulfillment, and virtual marketplaces, GTIN adoption and use continue to grow across the U.S. apparel and general merchandise industries. Beyond complying with trading partner requirements, many manufacturers are looking to also leverage their GTIN implementations to realize the supply chain efficiency benefits that can be gained from using a GTIN within their internal business processes and across their trading partner network.

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