Retail Digital Barcoding: Getting Started With Digital Link Whether you use internal resources or engage a GS1 US Solution Provider, here are some core considerations as your trading partners begin to label their products with 2D barcodes containing Digital Link. Consideration 1: Retailer-specific experiences Determine whether you will want to enable retailer-specific experiences for products you … Read More →
GS1 Digital Link for Retail Business GS1 Digital Link “web-enables” barcodes by providing a simple, standards-based structure for encoded data in any 2D line-of-sight data carrier. Given that GS1 Digital Link is a standards-based structure, it allows the use of simple rules so apps, websites, and POS scanners can enable connections, shopping experiences, interesting product … Read More →
Digital Link Barcode Implementation Steps Consumers scan a 2D data carrier, such as a QR code, with their smartphones. Retailers scan the same code at the point of sale. In either case, the web-enabled barcode directs the user to an intelligent product identity in the cloud. Based on that intelligent product identity, the consumer or … Read More →
Case Study: IPC/Subway Delivers the Promise of End-to-End Traceability Throughout the Subway System Challenge Independent Purchasing Cooperative (IPC), a Subway® Franchisee-owned company, is responsible for the supply chain processes for the more than 43,000 Subway restaurants globally. IPC needed a system to enable full supply chain visibility to optimize its operations. The Cooperative was focused … Read More →